Those of you familiar with the workings of Self Scanning in Supermarkets (or “SS in S” for short) will realise that I am not referring to a new cost saving device from the National Health Service, but the challenges that the poor shopper faces in the modern English supermarket.
Don’t get me wrong. I may
be in a minority of one here, but I am a great fan of English supermarkets. I
think that they get a bad press. Without wishing to appear to be on the payroll
of the PR department of Tesco or Sainsbury, Swiss supermarkets have a lot to
learn from these guys on how to operate a check-out.
Now checkouts are a
kind of “make or break” experience, when it comes to shopping. After 45 minutes
of stomping around warehouses the size of several football pitches, including
having to return to the other end of the supermarket to fetch a single
forgotten item, you then have to “Face the Queue”. (It is only a question of
time before shoppers bring their own rollers blades. There is definitely a
market opening for renting them out just outside the entrance.)
(By the way, “Face the
Queue” has yet to be made into a TV reality show. It has a lot going for it as
a TV concept and I am thinking about selling the idea to Simon Cowell.)
The idea (or
“concept”, as we posh business people say) of Self Scan checkouts is a very modern,
positive (and trusting) step and therefore one that I had vigorously resisted….that
is until Friday 25th May. I am not sure that anything else of note took
place on this day, but I took the bold step (unreported on the “News at Ten”) of
pressing the “Start” button at the Unthank Road branch of Tesco Express and off
we go. “Yes”, we had our own bags, and were ready to scan in our loaf of
Wholemeal bread, fat free milk (for us) and maximum-fat milk for Grandson, Bradley.
I like this scanning-in
lark. There is something satisfying or annoying (depending on your point of
view) about the bleep that is given off. Even when I am at an ordinary
checkout, I always experience a small thrill from leaning over the side and
scanning my Tesco Clubcard. It is pathetic really what gives people pleasure,
but it is cheaper than playing computer games, and more rewarding than watching
the England football team playing friendly internationals.
So back to my first
experience at the personal “bleep bleeping” machine. First item was
successfully scanned. No sooner was I about to scan my second item than the
warning of aliens echoed through the store. „Unidentified Object in Bagging
Area“.Oh no. What have we done wrong?
There was nothing to
do except wait for the poor assistant, who had plenty of other and better
things to do, and who had to come over and give it the all clear, just as he
does 10,000 times a day……and I moved successfully onwards to complete the whole
shebang.
Nothing for it, but to
repeat the experience the next day. This time, I didn’t even get to the first
item. “DO YOU HAVE YOUR OWN BAG?” “Yes”, I replied (in a technology sort of
way), but I was lying. I did not have a bag at all. I was only buying a copy of
the Daily Mail (What!! Is Grumpy really a secret Daily Mail reader?) and didn’t
need a bag. “PUT BAG IN BAGGING AREA” was
repeated in the same tone. No assistant now to help out on this one. I am in
trouble. I have told an untruth and have been found out. Chickens have come
home to roost. Nothing for it but to scan in the Daily Mail, pay and make a dash
for it. Phew.
I made it to the zebra
crossing outside, clutching one copy of the Daily Mail without being further
electronically harassed and crossed the road without being hit by one of the
numerous drivers playing the Reality Game “Let’s see how many people we can run
down outside Tesco Express today”. (I feel another blog coming on here)
How these machines
make us feel guilty, I have no idea. “We must have done something
wrong….AAAHHH”, like fare dodgers on being confronted by a ticket inspector.
But I still go back to
the counter from time to time because I miss the banter. The English are good
at banter. I am not really certain, but I don’t think that the Swiss do Banter
with complete strangers, but the English are top of the class. At the very least,
it is compulsory to make some passing comment about the weather. “Is this rain
ever going to end?” or “Good weather for a BBQ, isn’t it”.
If there was an
Olympic event for “Banter at Checkouts” (which there should be, given the
events that are being accepted now), then the British would be Gold medallists.
Used the equivalent in coop Sihlcity (Zurich) yesterday – called "passabene"! You get a handheld scanner which totals everything up as you go. The fun almost (but not quite) compensates for the tedium of walking around a souped-up warehouse.
ReplyDeleteHi Colin
ReplyDeleteDid you know that they actually weigh your shopping so that they can check if if you have slipped a few extra items into your bag. I guess this is why they need to know if you are using your own shopping bag or one of their plastic bags.
Colin
ReplyDeleteAbsolutely delighted to see that Grumpy is back to his best! You must be a Sainsbury's man based on your checkout-speak? Did I miss: Have You Swiped Your Nectar Card?
The thing that really makes me seethe (and turns a good day into a grumpy one) is when I do all the right things (I've been gradually trained by these machines) and the disembodied voice reminds me to do them *after each step*.
ReplyDeleteI swipe my nectar card... "Have you swiped your nectar card?" Well, yes, of course I have -- you accepted it.
I press 'card' to pay. "Select cash or method of payment." Duh.
I put in my card in the reader. "Insert your card." Unnngh.
It is maddening. One beat behind.
And then, to cap it all -- after I remove the receipt and the endless roll of vouchers (which are none of them ever redeemable) and begin to pack up my things --
"Please take your items."
I'm taking them, you moron! Where is the silent mode option??
Anne has had to restrain me from shouting at it on a number of occasions. It is only a matter of time before my loyalty card gets revoked.
Colin - sorry to have been out of circulation for a while; but Grumpy's cousin is back!! Very concerned that you are a DM reader though. Can we have a Blog to explain the thinking?
ReplyDelete